BMW Brings Joy to the World.

It’s easy to be cynical about BMW’s Joy campaign, especially for those of us in the marketing industry. However in many respects it is a bit of masterstroke in asking people to reconsider the brand and what it represents, and in the current social and economic climate arguably this is a very cleaver thing for BMW to have done.

Cut Price Christmas

The Christmas ad campaigns are coming thick and fast, and generally they are disappointing. Many retailers are going straight for the “cut price” message which seems to kick the stuffing out of  the season. With Littlewoods ”Christmas in manageable bits” campaign being one of the most patronising and sole destroying of them all. We’re in the middle of a recession and they want to encourage people who can’t afford a big spend at Christmas to burden themselves with debt just for one day of indulgence – seems so wrong on every level.

Meanwhile, over the last few years M&S have landed some great ads but unfortunately this years TV ad just fails to get the party started, seems to lack any sense of imagination and wastes their line-up of big names.

However John Lewis and the Cooperative have done a much better job with their TV ads.

Lets see what happens in the coming weeks. 

 

Just one word…

Have you noticed how simple it is to write loads and loads of content, whereas the real skill comes in being able to say what you need to say and to gain a response in as few words as possible.

Even better if you can do it in just one word….

T H I N K

Customer Service on Trial Part 2

Oh dear its not looking too good, after Welsh Water called me on August 5th to tell me that someone would be contacting me to arrange a visit, guess what – no one has called.

Customer Service On Trial

OK I’ve just come to the end of a three monthly mega wrangle with a major mobile phone company trying to sort out a series of simple problems with my father’s account.

It Makes You Think

Its always good to see things that make you think, so for a little inspiration take a look at:

www.booneoakley.com

Let me know what you think!

Here we go!

So far 2009 has been a very epic year for me, and just today I’ve approved the branding for booguru my new marketing consultancy.
And of course I’m setting up a blog for booguru here on WordPress, so do feel free to take a peek at over the coming weeks.

Twitter where Less is More

Maybe because of the well documented cases of celebrity Twitters, there is certainly no avoiding this latest Internet must use social networking site.

What I really think is clever about Twitter is that it gives you just 140 characters to say what you are doing, this is a great challenge as it makes you focus on what you are going to write. Without this limit people would be free to just ramble on and on and on, which itself is counter to the way many people are living their lives these days. For example, with the Internet and email now easy to carry in the palm of your hand, an application such as Twitter makes more sense as you can update on the move, so short sharp entries make sense.

Of course whether other people will be interested in what you Twitter is a different matter!

It will be interesting to see just how big Twitter gets, and how people use and benefit from the application.

Even more interesting will be to see what comes after Twitter.

I’m back!

Well I’ve not blogged for a while, mainly because I have been busy preparing to set-up my own business. Still lots to do on that front and at the moment I’m keeping things under wraps until I’m ready to bring the beast to life.

So watch this space!

No No No No No……

Something got me angry last night!

So I get home the phone rings and a wonderful computer generated voice greets me with: