Just one word…

Have you noticed how simple it is to write loads and loads of content, whereas the real skill comes in being able to say what you need to say and to gain a response in as few words as possible.

Even better if you can do it in just one word….

T H I N K

Customer Service on Trial Part 2

Oh dear its not looking too good, after Welsh Water called me on August 5th to tell me that someone would be contacting me to arrange a visit, guess what – no one has called.

Customer Service On Trial

OK I’ve just come to the end of a three monthly mega wrangle with a major mobile phone company trying to sort out a series of simple problems with my father’s account.

It Makes You Think

Its always good to see things that make you think, so for a little inspiration take a look at:

www.booneoakley.com

Let me know what you think!

Here we go!

So far 2009 has been a very epic year for me, and just today I’ve approved the branding for booguru my new marketing consultancy.
And of course I’m setting up a blog for booguru here on WordPress, so do feel free to take a peek at over the coming weeks.

Twitter where Less is More

Maybe because of the well documented cases of celebrity Twitters, there is certainly no avoiding this latest Internet must use social networking site.

What I really think is clever about Twitter is that it gives you just 140 characters to say what you are doing, this is a great challenge as it makes you focus on what you are going to write. Without this limit people would be free to just ramble on and on and on, which itself is counter to the way many people are living their lives these days. For example, with the Internet and email now easy to carry in the palm of your hand, an application such as Twitter makes more sense as you can update on the move, so short sharp entries make sense.

Of course whether other people will be interested in what you Twitter is a different matter!

It will be interesting to see just how big Twitter gets, and how people use and benefit from the application.

Even more interesting will be to see what comes after Twitter.

I’m back!

Well I’ve not blogged for a while, mainly because I have been busy preparing to set-up my own business. Still lots to do on that front and at the moment I’m keeping things under wraps until I’m ready to bring the beast to life.

So watch this space!

No No No No No……

Something got me angry last night!

So I get home the phone rings and a wonderful computer generated voice greets me with:

Driving Sales Up

In this recession the automotive sector is being hit particularly hard. There are a number of reasons for this, including:

 

New Marketing for a New Era

So 2009 is going to be a tough year and winning sales will require changes in the way we market in order to challenge the decline in consumer confidence.