Simple, fun and engaging.

26 09 2012


This is a great idea from JWT Brazil. Simple, fun and engaging.
Brought to my attention by Mashable. You can read the story here:
http://mashable.com/2012/09/26/coca-cola-ad-iphone-speaker/

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John Lewis 2012 Ad

24 09 2012

The Never Knowingly Undersold ad beautifully crafted by adam&eveDDB. Fully encapsulates the brand and effortlessly entices viewers to trust John Lewis. What a great production.





Social commerce growing on Facebook

15 02 2011

 This week in New Media Age, Nicola Smith highlights the rise in social commerce by reporting that both French Connection and Dove are to launch Facebook stores at the end of the month. This will be in addition to others such as ASOS who are already selling directly to Facebook users. Read the rest of this entry »





Superdrug “Dares” to be different

14 02 2011

Superdrug is breaking new ground with Dare their in-store customer magazine by using watermark technology to allow customers shop from the magazine with their smartphones. Read the rest of this entry »





Ouch – Supermarket Price War Heats Up

2 02 2011

Hot on the back of my Asda post last week, Marketing Week has today reported that the supermarket has had some of its Asda Price Guarantee ads banned by the ASA, this follows complaints from Morrisons and Tesco.

You can read the feature here:

http://www.marketingweek.co.uk/3022949.article?cmpid=MWE01&cmptype=newsletter&email=true

We know times are tough, however I can only stress how important it is for retailers to place a value on their own  integrity, and the need to be honest and transparent with their customers – especially when it comes to price.

This is why I particularly like JLP for staying true to being “Never Knowingly Undersold” you just can’t argue with its honesty and it certainly makes it easy for customers to trust them.

Price will continue to be central to supermarket marketing strategy.However the supermarkets have to understand that as customers become more price sensitive their pricing strategies will come under increasing scrutiny from customers and competitors, making it even more important to ensure that all price led offers and promotions are genuine and fully transparent.





Facebook Deals – This will be interesting.

31 01 2011

With the Facebook Deals platform launching today I’m looking forward to seeing how this develops and how well it is received and used by Facebook users.

The following link gives a brief explanation of Facebook Deals; http://www.marketingweek.co.uk/3022875.article?cmpid=MWE01&cmptype=newsletter&email=true 

If popular this could prove to be a highly cost-effective way to win customers, and has the potential to develop into a powerful new marketing tool.





Comparing the Comparison Websites

27 01 2011

In preparing this post I’ve not gone out of my way to research the marketing activity of the comparison sites, instead it has been based on how and when their messages have made it through to me during my natural use of media, the internet and general everyday life.

 This is important to stress because in this day and age marketers are faced with a huge raft media choices for their campaigns, and one of their critical success factors will depend on identifying the right combination of media to ensure that their messages reach the appropriate volume of potential customers.

 The other part of the equation that also plays a crucial role in the success of the campaigns is the creative executions they use, and this post is focuses on these ATL campaigns.

 As it is by no means a definitive post please do feel free to comment and add your views to my comparison of the comparisons.

I know there are more than 4 comparison websites however the four that I know of, due to their marketing activity are: Read the rest of this entry »